JD Institute of Fashion Technology, Mumbai.
Dove ad Campaign-selecting students for their television ad for hair products, The Dove campaign is well known for featuring “real women” in their ads, and how can we not love them for that? Dove is also a well-known brand that has high-end hair& skin products. There are millions of beautiful women in India. Yet, a staggering 80% of us feel we need to look a certain way to succeed, while 67% wish the media did a better job of portraying women of different ages, race, shape, and size. Dove came to JD Institute Mumbai to select students for an ad campaign for their hair products. Our students participated actively which in turn brought something unique in each student.